Film Comparison Battle of Algiers and Culloden - 968 Words

Many films based on historical events set out to not only inform the viewer of the details surrounding that event but also provide them with the feeling of being a part of it. Directors often accomplish this by using such techniques as character development and narration; as a result they provide an insight into what many of the characters are personally experiencing. While both films, Battle of Algiers (Igor Film, 1966) and Culloden (BBC, 1964) explore themes of European Colonialism and the resistance to end it, the films address these issues using differing methodologies. The purpose of my paper will be to discuss these similarities and differences to provide the reader with an understanding of the various approaches the directors have taken in portraying similar themes. Gillo Pontecorvo, director of Battle of Algiers was an Italian filmmaker who began his career as a photojournalist. During his time as a journalist he developed an understanding of the power that images can hold. Pontecorvo eventually transitioned to making documentaries focusing mainly on politically themed topics. It was during his time as a young documentary film maker that he began assistantships with other more established film directors; including Yves Allà ©gret whose claim to fame was creating noir style films. These differing film styles, to which Pontecorvo was exposed in his earlier life, are conveyed in many of his later works, including Battle of Algiers. Pontecorvo’s iconic work Battle

The Wife Of Bath s Prologue And Tale - 1697 Words

Sawyer Guest English 470 04 April 2016 Empowering Women, or Degrading Them? Exploring Anti-Feminism in The Wife of Bath’s Prologue and Tale. So often, scholars tend to put a large focus on feminism seen throughout Geoffrey Chaucer’s â€Å"The Wife of Bath’s Prologue and Tale†, but they may not be seeing the larger picture of it all. There are definitely characteristics of the Wife that make her a strong female personality in the story, but is it fair for us to say that she embodies the characteristics of an entirely feminist character that completely overcomes the anti-feminism present in society during her time period? There are in fact many somewhat subtle, yet strong anti-feminist messages being portrayed through the Wife’s tale, which I will be exploring and explaining in depth. To many, the Wife of Bath is considered a strong female character that defends women and feels strongly about men giving up sovereignty in order to establish equality in a marriage. Rigby states that the Wife is a â€Å"persuasive defender of the vision of equality in marriage.†(134), but in â€Å"The Wife of Bath’s Prologue†, the Wife practically confesses to having manipulated four of her five husbands for â€Å"Bothe of here nether purs and of here chest.† (Chaucer 103) This simply displays that she used all of them for her own sexual pleasure their wealth. In her prologue, the Wife so blatantly accuses her husbands of saying and doing things to her â€Å"in hir dronkenness†, but then states â€Å"al was fals.†(linesShow MoreRelatedThe Wife Of Bath s Prologue And Tale990 Words   |  4 PagesThe Wife of Bath s Prologue and Tale is about female empowerment it shows strong protagonists. I believe Geoffrey Chaucer used The Wife of Bathâ€⠄¢s Tale to advocate for feminism. Chaucer used a strong female character to expose female stereotypes. It was an oppressive time for women in male-dominated society. During the Middle Ages, Chaucer wrote from a woman’s point of view something that was not normal at that time. He set his feminist ideals through the characters of the Wife of Bath and the oldRead MoreThe Wife Of Bath s Prologue And Tale1338 Words   |  6 PagesChaucer penned one of the great stories on the plight of being a woman as retold in The Canterbury Tales. â€Å"The Wife of Bath’s Prologue and Tale† points out the fallacy of medieval churches view on women being the lesser gender. â€Å"The Wife of Bath’s Prologue and Tale† follows a woman, the Wife of Bath, who tries to defend the experiences she has had in her life against the judgements of men. The Wife revealed the prejudice against women at the time by saying, â€Å"it is an impossibility that any scholarRead MoreThe Wife Of Bath s Prologue And Tale2067 Words   |  9 Pagesâ€Å"The Wife of Bath’s Prologue† and â€Å"The Wife of Bath’s Tale† by Geoffrey Chaucer functions as a way to both satirize and represent female equality. In particular, The Wife of Bath challenges the stereotypes of what may appear to be â€Å"normal† treatment of women during this time period (TheBestNotes.com). She identifies the distinctions between â€Å"traditional† gender roles and relates them to passages from the bible, which are then taken out of context. These passages are meant to justify The Wife of Bath’sRead MoreThe Wife Of Bath s Tale Prologue And Story878 Words   |  4 Pagesit back later. In the Wife of Bath’s Tale Prologue and story, this idea called into question. During both of these stories, the idea of give and take is a major topic. Largely because the ones that are getting, are giving up essential control over their lives. In a world where divorce seems to be at an all time high, these tales attempt to shed light on what it would take to create a happy marriage or relationship. During the prologue of The Wife of Bath’s Tale, the wife discusses her thoughtsRead MoreThe Wife Of Bath s Prologue And Tale Essay1722 Words   |  7 Pagestheir male counterparts. However, The Wife of Bath’s Prologue and Tale, a poem written by Geoffrey Chaucer, redefine those ideals set upon women. The poem is broken up into two parts one is the prologue which includes a woman who talks about the rules set by the church and society on women. As well as how society looks upon women who live her life style. She counters these teaching by her knowledge of the bible by introducing biblical men who had more than one wife. It is later revealed that her soleRead MoreThe Wife Of Bath s Prologue And Tale2098 Words   |  9 PagesAfter reading ‘The Wife of Bath’s Prologue and Tale’ I can see clear indications and agree that Chaucer was an anti-feminist’ by studying in depth both the prologue and tale I am going to show how Chaucer conforms to a pat riarchal perspective in which he believes women are inferior to men making them the weak and unstable sex, who are neither socially, politically or economically equal to a man. In Chaucer’s `The Wife of Bath’s Prologue and Tale’, Chaucer opens the book with the strong opening sentenceRead MoreChaucer s The Wife Of Bath s Prologue And Tale1358 Words   |  6 PagesThe Tactics Chaucer Uses in â€Å"The Wife of Bath’s Prologue and Tale: To Point Out the Faults in His Society After reading Chaucer’s work: â€Å"The Wife of Bath’s Tale†, and having been exposed to different interpretations of it, it is now to my knowledge that there have been many critical works that suggests opinions and thoughts about how to interpret both the tale and prologue. There have also been questions asked─one being, â€Å"so, did we actually figure out what women really want†, and the answer toRead MoreThe Wife Of Bath s Prologue1134 Words   |  5 PagesThe Wife of Bath uses bible verses in â€Å"The Wife of Bath’s Prologue.† Further, she employs the verses as an outline of her life to find reason in God to justify her actions. Nevertheless, the purpose of the verses differs within each stanza of the poem. The Wife of Bath is a sexually promiscuous, lustful, and manipulative woman. She marries men one after the other as they get older and die. In order to combat and overthrow the speculation and criticism being thrust upon her by societal norms becauseRead MoreAnalysis Of The Poem The Wife Of Bath Essay873 Words   |  4 PagesAnalytical Essay on the â€Å"Wife of Bath.† Question One Description of the Wife of Bath in terms of her progressive feminism, rhetoric style, and her prolog tale. Comparison of her as a women attitude towards general medieval attitude towards women. â€Å"Wife of Bath† Tale provides insight and understanding of the women change and their view mainly in matters of family, marriage, authority and marital affairs. The Prolog is double the size of her Tale, a lot of information about marriage group is givenRead MoreGeoffrey Chaucer View and Change on Judgement968 Words   |  4 Pagesthese people, but he actually did something about it. He had problems with some social aspects during the 1300s which included the church, gender differences, and hypocrisy. He wrote about these problems in a set of tales widely known as The Canterbury Tales. The first is The General Prologue which describes a pilgrimage to Canterbury that many people endure, but on this specific journey, twenty-nine different people travel together to Canterbury. He uses two types of satire to relinquish these opinions

Analysis of Marketing Strategies Coca Cola

Question: Describe about the Analysis of Marketing Strategies for Coca Cola. Answer: Introduction For the purpose of this report, Coca Cola has been selected for the analysis. In this report, discussion regarding Coca Colas external environment and internal environment were analysed and reported in this report. PESTLE analysis has been used to analyse external environment and for the analysis of internal environment SWOT analysis has been used. Following is the analysis of SMART technique in this report: Specific- This area of marketing plan analysis focuses on specific objective of marketing plan of Coca Cola. It means, there are many objectives of marketing plan of Coca Cola but each objective is backed by separate plan. This marketing plan of Coca Cola is more specific in achieving customer loyalty and customer involvement. Measurable- Marketing plan of Coca Cola needs to have some standard or benchmark that will be used to measure success and failure of marketing plan or strategy. In this case of Coca Cola, high turnover of customers and positive feedback in terms of price and quality of products is measurement scale of marketing plan. Achievable- Here achievable denotes that management or marketing manager making marketing plan shall set achievable objectives or outcome. That means achievement or objectives of marketing plan shall be based on some facts and figures and should be achievable (Fifield, 2012). Realistic- Under this category, marketing plan of Coca Cola shall set realistic objectives that can be possible to achieve. In this case, marketing objectives of Coca Cola shall be based resources available with them (Kendrick, 2013). Marketing objectives to be achieved shall be based on facts and not on figures. Timeframe- All these objectives shall be achieved within set timeframe that is decided by management. This means activities in marketing plan shall be scheduled Background of the organisation Coca Cola is one of the leading brands in food and beverage industry serving customers worldwide. Coca Cola is mainly engaged in manufacturing soft drinks under the brand name of Coca Cola and has established business operations worldwide. In last 19th century John Pemberton invented Coca Cola soft drink. Coca Cola start serving drinks in bottles and cans so as to attract more customers. Coca Cola has many products, produced under the brand name of Coca Cola. Product of includes diet coke, coca-cola vanilla, coca-cola zero, coca-cola cheery, etc. External Environment Analysis Environments Analysis While operating their business in UK, there are various laws and regulations related to environment that are followed by Coca-Cola. These laws are related to environmental protection, limitation on use of natural resources, sustainable use of resources and many other laws that impacts operations of Coca Cola. Adequate disposal of waste material, adequate use of material while making soft drink, etc are some issues that is addressed by Coca Cola (Nair and Ganesh, 2013). Technology Technology has been deciding factor for many companies in terms of their business operation i.e. reaping technological advents can create competitive advantage for companies. Coca Cola is customer oriented company and success and failure is largely depends on customers or population (Afsarmanesh et al., 2012). Therefore to attract more population, sales promotion activities need to be undertaken. It includes advertisement; intense marketing of product, product awareness and many other promotional programmes has been introduced with the help of technology. In order to be more cost effective, Coca Cola has start using more technological equipments that not only helps Coca Cola in cost reduction but they are now able to produce high volume also (Fountoukidis, 2015). Another important impact that technologies has made on the Coca Cola is of packing design and has created competitive advantage over other companies of same industry. Therefore marketing strategies largely depends on technol ogical changes and advancements (Sun et al., 2014). Government Regulations Government regulations are one of the core requirements that every business organisation has to fulfil so as to operate their business within limits of government. Not only in UK market, but in all other countries, government regulations plays important role in influencing business operations and marketing plan of Coca Cola. Marketing tactics involves many aspects that are to be achieved by Coca Cola and same shall be within the limits as decided by government and other regulatory bodies. These policies and changes in government regulations has impacted business environment of Coca Cola on large basis. Since Coca Cola is multi - national company, therefore it faces many challenges related to cross border capital and resource utilisation (Azadi and Rahimzadeh, 2012). Foreign direct investment, permissible international transactions, etc are some government regulations that were undertaken by Coca Cola while developing and implementing marketing plan. Trade barriers, trade restriction and incentive for trade in foreign countries have impacted development of marketing policy of Coca Cola, in terms of making adjustments (Pearson, 2014). Legal Changes Legal impact on Coca Cola includes impact of trade mark, licences and other permissions related to marketing and promotion of products of Coca Cola. Since there is huge competition in the related market therefore Coca Cola has obtained trade mark and copy right in terms of business operations. Many promotional events of Coca Cola are dependent on legal bodies of respective countries in which Coca Cola is operating their business (Dodds, 2015). For the purpose of marketing plan analysis, it can be analysed that there is huge changes has taken place in non alcohol business in term of product design, pricing of products, government policy and ceiling on market. Social / Cultural Changes Social or cultural changes or environment plays important role while formulating marketing plan or strategies for better development and implementation. In case of Coca Cola, since it is largely depends on customers i.e. customer preference, customer taste, customer behaviour or attitude towards product and other changing habits of customers (Srivastava, 2013). Therefore this makes customer analysis or customer trend more important for Coca Cola in order to develop and analyse its marketing plan with ease. Therefore customers lifestyle and their social values shall be understood by Coca Cola and then marketing tactics or strategies shall be developed. Social and cultural analysis in terms of marketing plan will support prising policy of Coca Cola in their marketing plan (McKay-Nesbitt et al., 2012). Price of product is largely depends on those population who will be actually paying to the company, that means price of product shall be based on customer capacity to pay. Age of customer s, gender to be more targeted, income level of targeted population, social status of target customer, etc are some bases on which marketing strategy of Coca Cola is based (Farris et al., 2015). Climate and Seasonal Another important factor that impacts marketing plan of Coca Cola is seasonal and climate factor under which seasonal change will change focus of customer base. For Coca Cola peak season is summer season in which Coca Cola achieves maximum sales level. In summer season, Coca Cola increases its products price as compared to its price in other seasons (Karagouni et al., 2013). Marketing plan for all seasons are different and developed accordingly. Internal Environment Analysis Competitor Analysis (SWOT) STRENGTH Global Brand- Coca Cola is globally recognised brand and has support of vast population and has been valued as premium brand (Yuan, 2013). A Strong Marketing- Marketing activity of Coca Cola has been tends to be most effective. They spend huge amount on advertisements and sales promotion. Customer Loyalty- It has been observed that Coca Cola has loyal customer and resulted in high customer turnover Bargaining Power- Since Coca Cola covers vast market area therefore possess storing bargaining power. WEAKNESS Undiversified Product portfolio- Coca Cola has put emphasis on producing and selling soft drinks. There is no other product of Coca Cola that has attracted customers. Higher Debt- Coca Cola has been facing issue of high leveraged company that means debt of Coca Cola as compared to its equity is at higher side. OPPORTUNITIES Increasing Trend- It can be analysed that there is increasing trend in terms of consumption of soft drinks or bottled water in many countries. Coca Cola can reap opportunity. FDI- Government of many countries has opened doors for international companies or foreign companies to come and operate business their county at cheaper labour and other resources (Gupta and Mishra, 2016). THREATS Changing customer preference- Customer taste has been changing in terms of soft drink consumption level. Now people are keener towards healthier drinks. CSR and Sustainability- Each every organisation operating in the business has to undertake CSR and sustainability activities. (Research and Markets, 2013) Target market segments/ Segmentation Target market strategy in marketing plan can be define as the strategy which is made for targeting specified population of the total market. Demographic- In terms of age factor, Coca Cola has focused on population having age in between 8 years to 40 years. Males and females both are targeted in marketing plan and all customers falling under any profession i.e. students, processionals, employment, etc all are targeted. Middle class people are the main target of Coca Cola as they are providing its products at affordable price brand (Lin et al., 2013). Marketing and brand awareness- Another important aspect of marketing plan of Coca Cola is brand awareness activities that they undertake. This process is included in the marketing plan of Coca Cola and has undergone many programmes. Event organisation, promotional sales prices, marketing campaigns, etc are some targeting stagey of Coca Cola (Hutt and Speh, 2013). Conclusion / Recommendations Following are recommendations for the same: Product- Product line of Coca Cola is very limited i.e. only beverages have focus on. Apart from beverages or soft drink, there is no other product that can compete in the market. Therefore it is recommended to put more focus on other products also (Satit et al., 2012). Price- Prising strategy of Coca Cola is good enough after considering competition level in the market. Price of product includes variable cost, fixed cost, other costs and profit margin of company. Breakeven point is at higher side that restricts Coca Cola to earn more profits. Cost mix of Coca Cola manufacturing process needs to be more effective i.e. cost management shall be undertaken by adopting new technical equipments (Cave et al., 2012). Promotion- Coca Cola shall spend more on advertisements and other promotional events that enhance brand awareness among target population. Therefore promotion shall focus on low cost, best quality, international brand and service level of Coca Cola shall be promoted (Brooks and Simkin, 2012). Promotional activities shall be carried out in terms of events, shows, etc. Promotion will also be undertaken by adopting many other strategies or promotional tools like advertisement, distribution of broachers, public relation activities, seminars, etc (Oksentyuk, 2012). Place- Place of distribution of products also plays important role in marketing plan and is considered as important part. Coca Cola shall establish more distribution channels and limit intermediaries so as to cut cost of final product (Baldwin, 2012). Budget for implementing Marketing strategies Budgeting is the process of assignment cost or expenses for items or cost areas of those activities which is required to be undertaken in future. Under budgeting process, budgets are prepared for the future course of actions that business organisation is required to undertake. Budgets are most effective planning tool that is made in advance for future activities. Budgets are treated as most effective planning tool for the management. In this case, management or marketing manager of Coca Cola will be making marketing budget for the next 6 months i.e. January to June. In this budget, expenses related to marketing activities or promotional activities are undertaken. Each expense is compared with budgeted sales revenue of the respective month. Following statement showing sales revenue and marketing expenses budget for the next 6 months i.e. January to June: Particulars Jan Feb March April May June Targeted sales revenue 450,000 510,000 545,000 590,000 635,000 670,000 Marketing Expenses Budget: Advertisement-expenses 25,000 28,000 30,000 22,000 14,000 14,000 Website-expenses 6,000 5,000 4,000 4,000 3,000 3,000 Event management-expenses 12,000 15,000 11,500 6,000 4,000 2,000 Broacher-expenses 3,000 2,400 1,500 1,000 1,000 1,000 Recruitment and Selection-expenses 6,000 2,500 1,000 1,500 4,000 1,000 Public relation-expenses 5,000 7,000 6,000 6,000 6,000 6,000 Training and development of sales personnel-expenses 6,500 4,000 1,500 1,500 3,000 1,000 Salary-expenses 10,000 14,000 16,000 18,000 22,000 24,000 Seminars-expenses 3,400 4,000 3,500 3,000 1,000 1,000 Legal-expenses 1,100 1,100 1,100 1,100 1,100 1,100 Total expenses 78,000 83,000 76,100 64,100 59,100 54,100 PROFIT 372,000 427,000 468,900 525,900 575,900 615,900 Percentage of Sales revenue 17.33 % 16.27 % 13.96 % 10.86 % 9.31 % 8.07 % (Koosha and Albadvi, 2015) Analysis- From the above prepared budget for Coca Cola for next 6 months, it can be analysed that Coca Cola will be engaged intensely with marketing activities for its first 3 months i.e. January to March. They had focused on advertisement form of promotion of their products. Advertisement includes advertisement in TV, hoardings, glow hoardings, etc. Apart from advertisement, Coca Cola will organise many events for the promotion of their products and for first s3 months there will be more expenses on it. Legal expense is fixed expenses throughout the budgeted period and legal expenses will not change in 6 months budgeted period. Salary expenses will be at increasing trend because as and when marketing activities will be undertaken then more staff is required to be appointed. This is the reason of increase in salary expenses for marketing budget of Coca Cola. It can be analysed that, in first 3 or 3 months, marketing expenses as compared to sales revenue will be at higher side and in later months marketing expenses will reduce. From the budgeted marketing expenses it can be observed that, sales revenue will get increased and marketing activities or expenses will be reduced. This will happen because in later time more population will be aware about products of Coca Cola. References Afsarmanesh, H., Msanjila, S.S. Camarinha-Matos, L.M. 2011;2012;, "Technological research plan for active ageing", Information Systems Frontiers, vol. 14, no. 3, pp. 669-692. Azadi, S. Rahimzadeh, E. 2012, "Developing Marketing Strategy for Electronic Business by Using McCarthy's Four Marketing Mix Model and Porters Five Competitive Forces", Emerging Markets Journal, vol. 2, no. 2, pp. 46-58. Baldwin, R. 2012; Understanding Marketing Mix: Theory, Strategy, and Practice, 2nd;2; edn, Oxford University Press, Oxford. Brooks, N. Simkin, L. 2012, "Judging marketing mix effectiveness", Marketing Intelligence Planning, vol. 30, no. 5, pp. 494-514. Cave, M., Baldwin, R. Lodge, M. 2012;, Understanding Regulation: Theory, Strategy, and Practice, 2nd;2; edn, Oxford University Press, Oxford. Dodds, M.A. 2015, "Foreign Corrupt Practices Act cases impact sport marketing strategies", Sport Marketing Quarterly, vol. 24, no. 4, pp. 258. Farris, K.B., Aquilino, M.L., Batra, P., Marshall, V. Losch, M.E. 2015, "Impact of a passive social marketing intervention in community pharmacies on oral contraceptive and condom sales: a quasi-experimental study", BMC public health, vol. 15, pp. 1495. Fifield, P. 2012;, Marketing Strategy, 2nd;2; edn, Taylor and Francis, Saint Louis. Fountoukidis, E.F. 2015, "The Impact of Rapid Technological Developments on Industry: A Case Study", International Journal of Information, Business and Management, vol. 7, no. 1, pp. 215. Gupta, G. Mishra, R.P. 2016, "A SWOT analysis of reliability centered maintenance framework", Journal of Quality in Maintenance Engineering, vol. 22, no. 2, pp. 130-145. Hutt, M.D. Speh, T.W. 2013, Business marketing management: B2B, 11th edn, South-Western Cengage Learning, Mason, Ohio. Karagouni, G., Protogerou, A. Caloghirou, Y. 2013, "Autotelic capabilities and their impact on technological capabilities", EuroMed Journal of Business, vol. 8, no. 1, pp. 48. Kendrick, T. 2006;2013;, Developing strategic marketing plans that really work: a toolkit for public libraries, Facet Publishing, London. Koosha, H. Albadvi, A. 2015, "Allocation of marketing budgets to customer acquisition and retention spending based on decision calculus", Journal of Modelling in Management, vol. 10, no. 2, pp. 179-197. Lin, T.T., Lee, C. Lin, H. 2013;, "Analysis of customer profit contribution for banks with the concept of marketing mix strategy between 4Cs and 5Ps", Service Business, vol. 7, no. 1, pp. 37-59. McKay-Nesbitt, J., DeMoranville, C.W. McNally, D. 2012, "A strategy for advancing social marketing", Journal of Social Marketing, vol. 2, no. 1, pp. 52-69. Nair, S.R. Ganesh, C. 2013, "Reasons and Influences of the Practice of Environmental Marketing", Journal of Management Research, vol. 13, no. 2, pp. 77-88. Oksentyuk, R. 2012, "Algorithm of the internet marketing product", Socal?no-ekonom?n Problem DerÃ… ¾ava, vol. 6, no. 1, pp. 135-143. Pearson, D. Books24x7, I. 2014;, The 20 Ps of Marketing: A Complete Guide to Marketing Strategy, Kogan Page Ltd, GB. Research and Markets: Systemair AB Fundamental Company Report Including Financial, SWOT, PESTEL, Competitors and Industry Analysis 2013, , Business Wire, Inc, New York. Satit, R.P., Tat, H.H., Rasli, A., Chin, T.A. Sukati, I. 2012, "The Relationship Between Marketing Mix And Customer Decision-Making Over Travel Agents: An Empirical Study", International Journal of Academic Research in Business and Social Sciences, vol. 2, no. 6, pp. 522-530. Srivastava, R. 2013, "Exploring product category and promotion type association for impulse buying in malls in India", Abhigyan, vol. 31, no. 3, pp. 41. Sun, Y., Guo, P., Ma, Z., Li, T. Dang, S. 2014, "UK-based external business environment analysis of outdoor adventure clothing using the PESTEL tool and its future outlook", IEEE, , pp. 306. Yuan, H. 2013, "A SWOT analysis of successful construction waste management", Journal of Cleaner Production, vol. 39, pp. 1-8.

MANAGERIAL REPORT Essays - Regression Analysis, Multicollinearity

MANAGERIAL REPORT INTRODUCTION The purpose of this analysis was to develop a regression model to predict mortality. Data was collected, by researchers at General Motors, on 60 U.S. Standard Metropolitan Statistical Areas (SMSA's), in a study of whether air pollution contributes to mortality. This data was obtained and randomly sorted into two even groups of 30 cities. A regression model to predict mortality was build from the first set of data and validated from the second set of data. BODY The following data was found to be the key drivers in the model: ? Mean July temperature in the city (degrees F) ? Mean relative humidity of the city ? Median education ? Percent of white collar workers ? Median income ? Suffer dioxide pollution potential The objective in this analysis was to find the line on a graph, using the variables mentioned above, for which the squared deviations between the observed and predicted values of mortality are smaller than for any other straight line model, assuming the differences between the observed and predicted values of mortality are zero. Once found, this ?Least Squared Line? can be used to estimate mortality given any value of above data or predict mortality for any value of above data. Each of the key data elements was checked for a bell shaped symmetry about the mean, the linear (straight line) nature of the data when graphed and equal squares of deviations of measurements about the mean (variance). After determining whether to exclude data points, the following model was determined to be the best model: -3276.108 + 862.9355x1 - 25.37582x2 + 0.599213x3 + 0.0239648x4 + 0.01894907x5 - 41.16529x6 + 0.3147058x7 + See list of independent variables on TAB #1. This model was validated against the second set of data where it was determined that, with 95% confidence, there is significant evidence to conclude that the model is useful for predicting mortality. Although this model, when validated, is deemed suitable for estimation and prediction, as noted by the 5% error ratio (TAB #2), there are significant concerns about the model. First, although the percent of sample variability that can be explained by the model, as noted by the R? value on TAB #3, is 53.1%, after adjusting this value for the number of parameters in the model, the percent of explained variability is reduced to 38.2% (TAB #3). The remaining variability is due to random error. Second, it appears that some of the independent variables are contributing redundant information due to the correlation with other independent variables, known as multicollinearity. Third, it was determined that an outlying observation (value lying more than three standard deviations from the mean) was influencing the estimated coefficients. In addition to the observed problems above, it is unknown how the sample data was obtained. It is assumed that the values of the independent variables were uncontrolled indicating observational data. With observational data, a statistically significant relationship between a response y and a predictor variable x does not necessarily imply a cause and effect relationship. This is why having a designed experiment would produce optimum results. By having a designed experiment, we could, for instance, control the time period that the data corresponds to. Data relating to a longer period of time would certainly improve the consistency of the data. This would nullify the effect of any extreme or unusual data for the current time period. Also, assuming that white collar workers are negatively correlated with pollution, we do not know how the cities were selected. The optimal selection of cities would include an equal number of white collar cities and non white collar cities. ! Furthermore, assuming a correlation of high temperature and mortality, an optimal selection of cities would include an equal number of northern cities and southern cities. CONCLUSIONS AND RECOMMENDATIONS The model has been tested and validated on a second set of data. Although there are some limitations to the model, it appears to provide good results within 95% confidence. If time had permitted, different variations of independent variables could have been tested in order to increase the R? value and decrease the multicolliniarity (mentioned above). However, until more time can be allocated to this project, the results obtained from this model can be deemed appropriate. STATISTICAL REPORT MODEL SELECTION In order to select the best model, several

How to Write a Resume that Beats the Computers

How to Write a Resume that Beats the Computers Your Resume:   Humans vs. Computers When I give webinars on writing resumes, one of the topics I cover is how to make your resume visually appealing.   I often get this question: Why would I want to spend so much time and money making my resume pretty if it’s just going to confuse the computers? My answer is that yes, the computers are important, and that you ALSO need to have a resume that’s designed to be read by human beings.   We all know that you are most likely to find your job through networking or the â€Å"hidden job market.† When you send materials to someone in your network or to a decision-maker in the hidden job market, you want to include a professional-looking resume.   And when it’s time for an interview, it’s also advisable to have a nicely formatted resume to hand across the table. For those of you who are hoping to get those interviews by applying online, the question still remains: How can I write a resume that makes it past the computers?   In other words:   How can I raise my odds above 2%? Keep reading. There are two issues with submitting online resumes.   One is the format of the resume; the second is the keywords it contains. Formatting for Robots: ATS (Applicant Tracking System) software is not the smartest software in the world.   It gets confused by bullets, non-traditional headings, graphs, tables, and text boxes.   So you need to have a version of your resume that is stripped down and organized just for the computers. We call this your â€Å"text-based† resume. Your text-based resume should follow these guidelines: Create it in (or copy it into) a text editor such as Notepad, SimpleText or TextEdit. Use easily understandable headings like â€Å"Summary of Qualifications,† â€Å"Professional Experience† and â€Å"Education.† Don’t get fancy or creative with your headings, and don’t put two categories together in one section.   Do NOT, for instance, use the heading â€Å"Education Certifications† or â€Å"Skills Interests.† Use dashes or asterisks instead of bullets. List your address in standard â€Å"tombstone† style, one line on top of the next. Put spaces between sections. Here’s what your text-based resume might look like (beautiful, isnt it?): How will you know what keywords to use in your resume? Just because the computers can read your resume doesn’t mean you will have the right keywords to make it past their screening systems. Perhaps counter-intuitively, the keywords that truly make a difference with computer scanners are the ones you have on your resume that not everyone else includes. I have no doubt that you have great experience that qualifies you for many positions. If the computer can understand and rank it properly, it will help you immensely.

About Alexander McQueen Essay Example | Topics and Well Written Essays - 750 words

About Alexander McQueen - Essay Example However, he interrupted his education and ventured into fashion design. Later, in 1994, he joined Central Saint Martins College of Art and Design for a master’s degree in fashion design (Frankel, 17). Unlike many designers, McQueen’s passion for fashion started during his childhood. He had always desired to be a designer when he grew up. This was demonstrated when he used to make dresses for his elder sisters while still a young boy at Rokeby Primary School (Bremner, 117). It is during the same time that he declared his interest in design and pledged that he would be a fashion designer when he grew up. His love for clothes made him to associate with designers. It is for this reason that he left school at a tender age to advance his design interests at Savile Row Tailors; Anderson & Sheppard; Gieves & Hawkes and Angels & Bermans (Deniau, 73). His services in these premises as an apprenticeship exposed him to the challenging modern trends in fashion design. Upon graduating as a fashion designer, McQueen took several jobs in prestigious fashion companies both within the United Kingdom and Spain. Here, he got an opportunity to interact with reputable designers who later influen ced his life (Rawi, 91). For instance, after working as a Chief Designer at Givenchy, he encountered Hussein Chalayan, Pauric Sweeney and Katy England. These are some of his contemporaries who really shaped the direction of his fashion career. Had it not been for these contemporaries, he would not have achieved much. They were of a great importance to him. For instance, Katy later became his right hand lady who stood beside him and gave him the necessary assistance in whatever he was doing (Knox, 2010). As a designer, McQueen is credited for making magnificent contributions in the field of fashion design. After terminating his six-year contract at the prestigious Givenchy in 2001, he founded his own company under his name. Here, he developed the new McQueen Alexander Brands which has now revolutionized the fashion design industry (Bremner and Robertson, 11). Moreover, he brought a new idea to fashion shows when he introduced drama and extravagance as new features in catwalk. Initial ly, fashion shows were cheaper to organize and did not involve the use of drama. This necessitated him to fetch for renowned pageants to grace his shows. A t the same time, he introduced silhouettes to enable him incorporate the element of fantasy in his shows. Actually, these have become significant a component of fashion shows which are still prominent up to date. These are his legacies which will always remain in the minds of fashion lovers for a very long time (Cartner, 66). His McQueen out fits were properly designed to suit the modern man. By the year 2007, he had established boutiques in London, Las Vegas, New York, Milan and Los Angeles (Searle, 48). Hence, he managed to win the confidence of many clients who preferred his clothes to any other designer. However, this did not only include ordinary people, but celebrities like David Bowie, Nicole Kidman, Rihana, Koda Kumi, Penelope Cruz, Ayumi Hamasaki, Namie Amuro and Sarah Jessica Parker. As a result of his bright ideas, his designs are still prominent and used by people from all corners of the world. Indeed, McQueen was not made, but born a designer. After realizing his ambitions as a child, he prepared himself for it. However, could not manage to achieve anything single-handedly. First, he owes his success to his family. Had it not been for the co-operation from his parents, he would have shielded his interests for something else. This was a great source of inspiration for him (Bolton, 39). Moreover, he received

UK employment law Essay Example | Topics and Well Written Essays - 2000 words

UK employment law - Essay Example The new employment law in UK suggests that incase an employer violate the employment rights there will be a financial penalty. On the employment area, individuals would involve themselves in any action so that they can preserve a chance for their employment. It would take individuals who are looking for work so much of making lies to their bosses so that they can obtain chance in a working place. They would pretend to be the best individuals before the employer. These individuals may hide much about their health and character for the purpose of obtaining the chance in an organization. Employees may hide their weaknesses of health so that they are not fired from work. This may bring a dangerous outcome when everything reveals itself and it is no longer a secret. The essay is about is about an employee who misbehaved after drinking alcohol in company party. He sat on the copier naked and begun making copies. During this incident, the copier glass broke due to his heavy weight. The mana ging director dismissed him immediately without investigations. The director could have launched an investigation to know the cause of his misconduct. I believe John had reason or cause behind his actions. If he was to face any disciplinary action that would be replacing the copier glass ne broke. Schizophrenic This mental illness affects one during either adulthood or adolescence. The symptoms of the disease are as follows; disorganized speech, delusions, negative personality, hallucinations and bizarre behavior. People suffering from schizophrenic have a low level of functioning and are unable to withstand working pressure in an organization. Every person with the illness is different and each individual behaves in a different way (French 2006, p 20). The cause of john’s misconduct was under influence of alcohol hence this case or condition cannot be handled as an illness. Rights of employee If john was suffering from this disease Schizophrenic, he should not have been dism issed. His condition could have been caused by too much pressure, which he was unable to handle. There are laws that protect employee who are sick or suffering from a chronic illness or disability. No employer is allowed to dismiss, sack or discipline employees because of ill health. There two acts under Health and Safety at Work (HSWA) that protects employees. The two acts are; 1. Employment Rights Act 1996 which deals with ensuring fair procedures in case there is an issue of employee dismissal reason being absent at work because of an illness. 2. Employment 202(Dispute regulation) 2004 this act was adopted to decrease employee dismissal, and govern grievances and disciplinary procedures (Health and safety Executive 2012). John’s behavior on grounds of the mental illness is protected by the UK employment act. The dismissal attracts fine penalties and John should receive his salary and job reinstatement (Lewis & Malcolm, 2004). The disciplinary action should be charging John or ask him to replace the broken photocopier glass and the papers he wasted. The managing director did not bother to know his cause of misconduct but dismissed him without investigating. Employees may suffer from schizophrenia and fail to reveal this to their employers for the fear of shame or they could be fired or denied the job. Schizophrenia becomes a no more secret when the employee behaves in a funny way after certain duration of working in an organization ( A.D.A.M. , 2012). An alcoholic as a consequence of taking prescription drugs There is an act that