Discrimination Against Women s Human Rights - 1005 Words

Essay #2- Prompt #4: Claiming One’s Human Rights Prompt: Why has it been difficult for indigenous peoples to claim human rights? Was it equally hard to establish women’s human rights to freedom from violence? Consider a series of factors such as the nature of their rights claims and the political context within which these claims were made in discussing the similarities and differences between these two cases and the process through which they became defined as human rights. The idea that indigenous people have rights is relatively new; the majority of states did not adopt the UN declaration into law, until 2007 (ONCHR 2007). Likewise, The Convention on the Elimination of All Forms of Discrimination against Women (CEDAW) was not adopted into law until 1979 (United Nations 2009). Both indigenous peoples and women are marginalized communities that have faced social stigmas and institutionalized oppression for centuries in an effort to claim their human rights. While women’s rights seem to be progressing on a larger scale than indigenous peoples’ rights, women’s rights are also a relatively new concept and women have faced many challenges in their fight for equality as well. A barrier that indigenous people must overcome in their journey to achieving complete equality and their basic human rights is social acceptance and their rights to culture (Donnelly 1989: 215). Indigenous peoples, regardless of origin, have differences in their beliefs and practices that might conflictShow MoreRelatedSexual Discrimination And Gender Discrimination1384 Words   |  6 PagesSexual discrimination, sex based discrimination, gender discrimination or sexism is a type of prejudice or discrimination based on a person s sex or gender usually by the opposite gender. Thus, it generally refers to discrimination against a male by a female or a female by a male. Feminism can therefore be considered a form of sexism. More often than not however, sexism is commonly applied to the unfair treatment of women, the denial of opportunity to women or an injustice towards women, whichRead MoreThe Universal Declaration Of Human Rights1103 Words   |  5 PagesUniversal declaration of hu man rights† was declared to protect the freedom of every human being of the planet. These human rights were declared as the foundation of freedom, justice and peace in the world. After World War II, a committee heated by Mrs. Roosevelt wrote a special document and its main purpose was to bring peace around the world. Although human rights was declared to give freedom and rights to every living being in the planet, I claim that not all of the human right is protected, one ofRead MoreThe Convention On The Elimination Of All Forms Of Discrimination Against Women1445 Words   |  6 PagesThe Convention on the Elimination of All forms of Discrimination against Women (CEDAW) is a comprehensive international treaty, created to advocate for the rights of women s. It is a highly ratified treaty since one hundred and eighty-six of the UN’s 193 members have agreed to apply its principles to their nation states and to protect and fulfil its terms and conditions (Wakefield 2010, p. 22). The aim of the essay is to demonstrate the strengths of CEDAW in promoting gender equality, whilst simultaneouslyRead MoreEmployment Discrimination Within The Workplace1079 Words   |  5 PagesEmployment Discrimination in Indonesia As stated on wikipedia.org, discrimination is action that denies social participation or human rights to categories of people based on prejudice. This includes treatment of an individual or group based on their actual or perceived membership in a certain group or social category, in a way that is worse than the way people are usually treated. This could be done directly or indirectly. Direct discrimination could arise from punishments and indirect discriminationRead MoreGender Issues in the Workplace1537 Words   |  7 Pagesï » ¿Gender Issues in the Workplace Introduction Believe it or not women have had rights in the work force for over two hundred years. Women should be treated as equals with men in the work place, but that is not always the case. Companies need to be careful with gender issues; they could lead to law suits and cost millions of dollars. People whether it is men or women should be hired, promoted, or given raises based on their experience not their gender. Dealing with gender issues in the work placeRead MoreGender Discrimination : Women Rights Essay861 Words   |  4 PagesGender Discrimination: Women Rights Since the 1840’s, women have stood for their rights and have successfully made a difference in the world. However, gender discrimination is still a major issue for women. Gender discrimination involves treating someone unfavorably because of that person’s sex. It can also involve treating someone less favorably because of his or her connection with an organization or group that is associated with a certain type of sex. Women have been victims for the past 90 yearsRead MoreIntroduction:. The Direct Journey Towards The Convention1552 Words   |  7 PagesConvention on the Elimination of Discrimination against Women (CEDAW) began way back in 1963 with the United Nations General Assembly adopting the Resolution 1921((XVIII), in which it requested the Economic and Social, Council to invite the Commission on the Status of Women to prepare a draft declaration that would combine in a single international instrument standard on elimination of discrimination against women and a rticulate the equal rights of men and women. The Resolution aimed to implementRead MoreHorrific Treatment Women In The Middle East. Spring 2017.1718 Words   |  7 Pages Horrific Treatment Women in the Middle East Spring 2017 Sociology 102 Gerardo Matamoros Have you ever felt discriminated against for no reason? At some point in our lives we will encounter people that will discriminate us for irrelevant aspects. Plenty of people tend to discriminate against others when they feel threatened because of the persons’ intellect, or other factors that may make the person look inferior. Unfortunately, discrimination comes in different waysRead MoreHuman Rights Abuses Of India1515 Words   |  7 PagesHuman rights abuses in India. Name:Hardik Patel Teacher Name:Bruce Quearly Class:EAP 2 Date: Word Count:1513 All individuals are entitled to certain basic rights in every part of the world. Irrespective of the circumstances, no one is morally or ethically empowered to take away these basic rights from ordinary citizens of particular country. The human rights are of different types of rights like, political rights and civil liberty rights. The most fundamental human rightRead MoreThe Importance Of Equal Rights And Opportunity In America1113 Words   |  5 PagesMy America values equal rights and opportunity for all its people. My America believes that equal rights are given to all its people no matter their race, religion, social status, gender, or sexuality. According to none of the aforementioned factors of a person’s identity should anyone face discrimination denying them of equal rights and opportunity. In my America, no one is denied their rights. In my America, everyone has the opportunity to pursue their passion. In America today we see people not

Film Comparison Battle of Algiers and Culloden - 968 Words

Many films based on historical events set out to not only inform the viewer of the details surrounding that event but also provide them with the feeling of being a part of it. Directors often accomplish this by using such techniques as character development and narration; as a result they provide an insight into what many of the characters are personally experiencing. While both films, Battle of Algiers (Igor Film, 1966) and Culloden (BBC, 1964) explore themes of European Colonialism and the resistance to end it, the films address these issues using differing methodologies. The purpose of my paper will be to discuss these similarities and differences to provide the reader with an understanding of the various approaches the directors have taken in portraying similar themes. Gillo Pontecorvo, director of Battle of Algiers was an Italian filmmaker who began his career as a photojournalist. During his time as a journalist he developed an understanding of the power that images can hold. Pontecorvo eventually transitioned to making documentaries focusing mainly on politically themed topics. It was during his time as a young documentary film maker that he began assistantships with other more established film directors; including Yves Allà ©gret whose claim to fame was creating noir style films. These differing film styles, to which Pontecorvo was exposed in his earlier life, are conveyed in many of his later works, including Battle of Algiers. Pontecorvo’s iconic work Battle

The Wife Of Bath s Prologue And Tale - 1697 Words

Sawyer Guest English 470 04 April 2016 Empowering Women, or Degrading Them? Exploring Anti-Feminism in The Wife of Bath’s Prologue and Tale. So often, scholars tend to put a large focus on feminism seen throughout Geoffrey Chaucer’s â€Å"The Wife of Bath’s Prologue and Tale†, but they may not be seeing the larger picture of it all. There are definitely characteristics of the Wife that make her a strong female personality in the story, but is it fair for us to say that she embodies the characteristics of an entirely feminist character that completely overcomes the anti-feminism present in society during her time period? There are in fact many somewhat subtle, yet strong anti-feminist messages being portrayed through the Wife’s tale, which I will be exploring and explaining in depth. To many, the Wife of Bath is considered a strong female character that defends women and feels strongly about men giving up sovereignty in order to establish equality in a marriage. Rigby states that the Wife is a â€Å"persuasive defender of the vision of equality in marriage.†(134), but in â€Å"The Wife of Bath’s Prologue†, the Wife practically confesses to having manipulated four of her five husbands for â€Å"Bothe of here nether purs and of here chest.† (Chaucer 103) This simply displays that she used all of them for her own sexual pleasure their wealth. In her prologue, the Wife so blatantly accuses her husbands of saying and doing things to her â€Å"in hir dronkenness†, but then states â€Å"al was fals.†(linesShow MoreRelatedThe Wife Of Bath s Prologue And Tale990 Words   |  4 PagesThe Wife of Bath s Prologue and Tale is about female empowerment it shows strong protagonists. I believe Geoffrey Chaucer used The Wife of Bathâ€⠄¢s Tale to advocate for feminism. Chaucer used a strong female character to expose female stereotypes. It was an oppressive time for women in male-dominated society. During the Middle Ages, Chaucer wrote from a woman’s point of view something that was not normal at that time. He set his feminist ideals through the characters of the Wife of Bath and the oldRead MoreThe Wife Of Bath s Prologue And Tale1338 Words   |  6 PagesChaucer penned one of the great stories on the plight of being a woman as retold in The Canterbury Tales. â€Å"The Wife of Bath’s Prologue and Tale† points out the fallacy of medieval churches view on women being the lesser gender. â€Å"The Wife of Bath’s Prologue and Tale† follows a woman, the Wife of Bath, who tries to defend the experiences she has had in her life against the judgements of men. The Wife revealed the prejudice against women at the time by saying, â€Å"it is an impossibility that any scholarRead MoreThe Wife Of Bath s Prologue And Tale2067 Words   |  9 Pagesâ€Å"The Wife of Bath’s Prologue† and â€Å"The Wife of Bath’s Tale† by Geoffrey Chaucer functions as a way to both satirize and represent female equality. In particular, The Wife of Bath challenges the stereotypes of what may appear to be â€Å"normal† treatment of women during this time period (TheBestNotes.com). She identifies the distinctions between â€Å"traditional† gender roles and relates them to passages from the bible, which are then taken out of context. These passages are meant to justify The Wife of Bath’sRead MoreThe Wife Of Bath s Tale Prologue And Story878 Words   |  4 Pagesit back later. In the Wife of Bath’s Tale Prologue and story, this idea called into question. During both of these stories, the idea of give and take is a major topic. Largely because the ones that are getting, are giving up essential control over their lives. In a world where divorce seems to be at an all time high, these tales attempt to shed light on what it would take to create a happy marriage or relationship. During the prologue of The Wife of Bath’s Tale, the wife discusses her thoughtsRead MoreThe Wife Of Bath s Prologue And Tale Essay1722 Words   |  7 Pagestheir male counterparts. However, The Wife of Bath’s Prologue and Tale, a poem written by Geoffrey Chaucer, redefine those ideals set upon women. The poem is broken up into two parts one is the prologue which includes a woman who talks about the rules set by the church and society on women. As well as how society looks upon women who live her life style. She counters these teaching by her knowledge of the bible by introducing biblical men who had more than one wife. It is later revealed that her soleRead MoreThe Wife Of Bath s Prologue And Tale2098 Words   |  9 PagesAfter reading ‘The Wife of Bath’s Prologue and Tale’ I can see clear indications and agree that Chaucer was an anti-feminist’ by studying in depth both the prologue and tale I am going to show how Chaucer conforms to a pat riarchal perspective in which he believes women are inferior to men making them the weak and unstable sex, who are neither socially, politically or economically equal to a man. In Chaucer’s `The Wife of Bath’s Prologue and Tale’, Chaucer opens the book with the strong opening sentenceRead MoreChaucer s The Wife Of Bath s Prologue And Tale1358 Words   |  6 PagesThe Tactics Chaucer Uses in â€Å"The Wife of Bath’s Prologue and Tale: To Point Out the Faults in His Society After reading Chaucer’s work: â€Å"The Wife of Bath’s Tale†, and having been exposed to different interpretations of it, it is now to my knowledge that there have been many critical works that suggests opinions and thoughts about how to interpret both the tale and prologue. There have also been questions asked─one being, â€Å"so, did we actually figure out what women really want†, and the answer toRead MoreThe Wife Of Bath s Prologue1134 Words   |  5 PagesThe Wife of Bath uses bible verses in â€Å"The Wife of Bath’s Prologue.† Further, she employs the verses as an outline of her life to find reason in God to justify her actions. Nevertheless, the purpose of the verses differs within each stanza of the poem. The Wife of Bath is a sexually promiscuous, lustful, and manipulative woman. She marries men one after the other as they get older and die. In order to combat and overthrow the speculation and criticism being thrust upon her by societal norms becauseRead MoreAnalysis Of The Poem The Wife Of Bath Essay873 Words   |  4 PagesAnalytical Essay on the â€Å"Wife of Bath.† Question One Description of the Wife of Bath in terms of her progressive feminism, rhetoric style, and her prolog tale. Comparison of her as a women attitude towards general medieval attitude towards women. â€Å"Wife of Bath† Tale provides insight and understanding of the women change and their view mainly in matters of family, marriage, authority and marital affairs. The Prolog is double the size of her Tale, a lot of information about marriage group is givenRead MoreGeoffrey Chaucer View and Change on Judgement968 Words   |  4 Pagesthese people, but he actually did something about it. He had problems with some social aspects during the 1300s which included the church, gender differences, and hypocrisy. He wrote about these problems in a set of tales widely known as The Canterbury Tales. The first is The General Prologue which describes a pilgrimage to Canterbury that many people endure, but on this specific journey, twenty-nine different people travel together to Canterbury. He uses two types of satire to relinquish these opinions

Analysis of Marketing Strategies Coca Cola

Question: Describe about the Analysis of Marketing Strategies for Coca Cola. Answer: Introduction For the purpose of this report, Coca Cola has been selected for the analysis. In this report, discussion regarding Coca Colas external environment and internal environment were analysed and reported in this report. PESTLE analysis has been used to analyse external environment and for the analysis of internal environment SWOT analysis has been used. Following is the analysis of SMART technique in this report: Specific- This area of marketing plan analysis focuses on specific objective of marketing plan of Coca Cola. It means, there are many objectives of marketing plan of Coca Cola but each objective is backed by separate plan. This marketing plan of Coca Cola is more specific in achieving customer loyalty and customer involvement. Measurable- Marketing plan of Coca Cola needs to have some standard or benchmark that will be used to measure success and failure of marketing plan or strategy. In this case of Coca Cola, high turnover of customers and positive feedback in terms of price and quality of products is measurement scale of marketing plan. Achievable- Here achievable denotes that management or marketing manager making marketing plan shall set achievable objectives or outcome. That means achievement or objectives of marketing plan shall be based on some facts and figures and should be achievable (Fifield, 2012). Realistic- Under this category, marketing plan of Coca Cola shall set realistic objectives that can be possible to achieve. In this case, marketing objectives of Coca Cola shall be based resources available with them (Kendrick, 2013). Marketing objectives to be achieved shall be based on facts and not on figures. Timeframe- All these objectives shall be achieved within set timeframe that is decided by management. This means activities in marketing plan shall be scheduled Background of the organisation Coca Cola is one of the leading brands in food and beverage industry serving customers worldwide. Coca Cola is mainly engaged in manufacturing soft drinks under the brand name of Coca Cola and has established business operations worldwide. In last 19th century John Pemberton invented Coca Cola soft drink. Coca Cola start serving drinks in bottles and cans so as to attract more customers. Coca Cola has many products, produced under the brand name of Coca Cola. Product of includes diet coke, coca-cola vanilla, coca-cola zero, coca-cola cheery, etc. External Environment Analysis Environments Analysis While operating their business in UK, there are various laws and regulations related to environment that are followed by Coca-Cola. These laws are related to environmental protection, limitation on use of natural resources, sustainable use of resources and many other laws that impacts operations of Coca Cola. Adequate disposal of waste material, adequate use of material while making soft drink, etc are some issues that is addressed by Coca Cola (Nair and Ganesh, 2013). Technology Technology has been deciding factor for many companies in terms of their business operation i.e. reaping technological advents can create competitive advantage for companies. Coca Cola is customer oriented company and success and failure is largely depends on customers or population (Afsarmanesh et al., 2012). Therefore to attract more population, sales promotion activities need to be undertaken. It includes advertisement; intense marketing of product, product awareness and many other promotional programmes has been introduced with the help of technology. In order to be more cost effective, Coca Cola has start using more technological equipments that not only helps Coca Cola in cost reduction but they are now able to produce high volume also (Fountoukidis, 2015). Another important impact that technologies has made on the Coca Cola is of packing design and has created competitive advantage over other companies of same industry. Therefore marketing strategies largely depends on technol ogical changes and advancements (Sun et al., 2014). Government Regulations Government regulations are one of the core requirements that every business organisation has to fulfil so as to operate their business within limits of government. Not only in UK market, but in all other countries, government regulations plays important role in influencing business operations and marketing plan of Coca Cola. Marketing tactics involves many aspects that are to be achieved by Coca Cola and same shall be within the limits as decided by government and other regulatory bodies. These policies and changes in government regulations has impacted business environment of Coca Cola on large basis. Since Coca Cola is multi - national company, therefore it faces many challenges related to cross border capital and resource utilisation (Azadi and Rahimzadeh, 2012). Foreign direct investment, permissible international transactions, etc are some government regulations that were undertaken by Coca Cola while developing and implementing marketing plan. Trade barriers, trade restriction and incentive for trade in foreign countries have impacted development of marketing policy of Coca Cola, in terms of making adjustments (Pearson, 2014). Legal Changes Legal impact on Coca Cola includes impact of trade mark, licences and other permissions related to marketing and promotion of products of Coca Cola. Since there is huge competition in the related market therefore Coca Cola has obtained trade mark and copy right in terms of business operations. Many promotional events of Coca Cola are dependent on legal bodies of respective countries in which Coca Cola is operating their business (Dodds, 2015). For the purpose of marketing plan analysis, it can be analysed that there is huge changes has taken place in non alcohol business in term of product design, pricing of products, government policy and ceiling on market. Social / Cultural Changes Social or cultural changes or environment plays important role while formulating marketing plan or strategies for better development and implementation. In case of Coca Cola, since it is largely depends on customers i.e. customer preference, customer taste, customer behaviour or attitude towards product and other changing habits of customers (Srivastava, 2013). Therefore this makes customer analysis or customer trend more important for Coca Cola in order to develop and analyse its marketing plan with ease. Therefore customers lifestyle and their social values shall be understood by Coca Cola and then marketing tactics or strategies shall be developed. Social and cultural analysis in terms of marketing plan will support prising policy of Coca Cola in their marketing plan (McKay-Nesbitt et al., 2012). Price of product is largely depends on those population who will be actually paying to the company, that means price of product shall be based on customer capacity to pay. Age of customer s, gender to be more targeted, income level of targeted population, social status of target customer, etc are some bases on which marketing strategy of Coca Cola is based (Farris et al., 2015). Climate and Seasonal Another important factor that impacts marketing plan of Coca Cola is seasonal and climate factor under which seasonal change will change focus of customer base. For Coca Cola peak season is summer season in which Coca Cola achieves maximum sales level. In summer season, Coca Cola increases its products price as compared to its price in other seasons (Karagouni et al., 2013). Marketing plan for all seasons are different and developed accordingly. Internal Environment Analysis Competitor Analysis (SWOT) STRENGTH Global Brand- Coca Cola is globally recognised brand and has support of vast population and has been valued as premium brand (Yuan, 2013). A Strong Marketing- Marketing activity of Coca Cola has been tends to be most effective. They spend huge amount on advertisements and sales promotion. Customer Loyalty- It has been observed that Coca Cola has loyal customer and resulted in high customer turnover Bargaining Power- Since Coca Cola covers vast market area therefore possess storing bargaining power. WEAKNESS Undiversified Product portfolio- Coca Cola has put emphasis on producing and selling soft drinks. There is no other product of Coca Cola that has attracted customers. Higher Debt- Coca Cola has been facing issue of high leveraged company that means debt of Coca Cola as compared to its equity is at higher side. OPPORTUNITIES Increasing Trend- It can be analysed that there is increasing trend in terms of consumption of soft drinks or bottled water in many countries. Coca Cola can reap opportunity. FDI- Government of many countries has opened doors for international companies or foreign companies to come and operate business their county at cheaper labour and other resources (Gupta and Mishra, 2016). THREATS Changing customer preference- Customer taste has been changing in terms of soft drink consumption level. Now people are keener towards healthier drinks. CSR and Sustainability- Each every organisation operating in the business has to undertake CSR and sustainability activities. (Research and Markets, 2013) Target market segments/ Segmentation Target market strategy in marketing plan can be define as the strategy which is made for targeting specified population of the total market. Demographic- In terms of age factor, Coca Cola has focused on population having age in between 8 years to 40 years. Males and females both are targeted in marketing plan and all customers falling under any profession i.e. students, processionals, employment, etc all are targeted. Middle class people are the main target of Coca Cola as they are providing its products at affordable price brand (Lin et al., 2013). Marketing and brand awareness- Another important aspect of marketing plan of Coca Cola is brand awareness activities that they undertake. This process is included in the marketing plan of Coca Cola and has undergone many programmes. Event organisation, promotional sales prices, marketing campaigns, etc are some targeting stagey of Coca Cola (Hutt and Speh, 2013). Conclusion / Recommendations Following are recommendations for the same: Product- Product line of Coca Cola is very limited i.e. only beverages have focus on. Apart from beverages or soft drink, there is no other product that can compete in the market. Therefore it is recommended to put more focus on other products also (Satit et al., 2012). Price- Prising strategy of Coca Cola is good enough after considering competition level in the market. Price of product includes variable cost, fixed cost, other costs and profit margin of company. Breakeven point is at higher side that restricts Coca Cola to earn more profits. Cost mix of Coca Cola manufacturing process needs to be more effective i.e. cost management shall be undertaken by adopting new technical equipments (Cave et al., 2012). Promotion- Coca Cola shall spend more on advertisements and other promotional events that enhance brand awareness among target population. Therefore promotion shall focus on low cost, best quality, international brand and service level of Coca Cola shall be promoted (Brooks and Simkin, 2012). Promotional activities shall be carried out in terms of events, shows, etc. Promotion will also be undertaken by adopting many other strategies or promotional tools like advertisement, distribution of broachers, public relation activities, seminars, etc (Oksentyuk, 2012). Place- Place of distribution of products also plays important role in marketing plan and is considered as important part. Coca Cola shall establish more distribution channels and limit intermediaries so as to cut cost of final product (Baldwin, 2012). Budget for implementing Marketing strategies Budgeting is the process of assignment cost or expenses for items or cost areas of those activities which is required to be undertaken in future. Under budgeting process, budgets are prepared for the future course of actions that business organisation is required to undertake. Budgets are most effective planning tool that is made in advance for future activities. Budgets are treated as most effective planning tool for the management. In this case, management or marketing manager of Coca Cola will be making marketing budget for the next 6 months i.e. January to June. In this budget, expenses related to marketing activities or promotional activities are undertaken. Each expense is compared with budgeted sales revenue of the respective month. Following statement showing sales revenue and marketing expenses budget for the next 6 months i.e. January to June: Particulars Jan Feb March April May June Targeted sales revenue 450,000 510,000 545,000 590,000 635,000 670,000 Marketing Expenses Budget: Advertisement-expenses 25,000 28,000 30,000 22,000 14,000 14,000 Website-expenses 6,000 5,000 4,000 4,000 3,000 3,000 Event management-expenses 12,000 15,000 11,500 6,000 4,000 2,000 Broacher-expenses 3,000 2,400 1,500 1,000 1,000 1,000 Recruitment and Selection-expenses 6,000 2,500 1,000 1,500 4,000 1,000 Public relation-expenses 5,000 7,000 6,000 6,000 6,000 6,000 Training and development of sales personnel-expenses 6,500 4,000 1,500 1,500 3,000 1,000 Salary-expenses 10,000 14,000 16,000 18,000 22,000 24,000 Seminars-expenses 3,400 4,000 3,500 3,000 1,000 1,000 Legal-expenses 1,100 1,100 1,100 1,100 1,100 1,100 Total expenses 78,000 83,000 76,100 64,100 59,100 54,100 PROFIT 372,000 427,000 468,900 525,900 575,900 615,900 Percentage of Sales revenue 17.33 % 16.27 % 13.96 % 10.86 % 9.31 % 8.07 % (Koosha and Albadvi, 2015) Analysis- From the above prepared budget for Coca Cola for next 6 months, it can be analysed that Coca Cola will be engaged intensely with marketing activities for its first 3 months i.e. January to March. They had focused on advertisement form of promotion of their products. Advertisement includes advertisement in TV, hoardings, glow hoardings, etc. Apart from advertisement, Coca Cola will organise many events for the promotion of their products and for first s3 months there will be more expenses on it. Legal expense is fixed expenses throughout the budgeted period and legal expenses will not change in 6 months budgeted period. Salary expenses will be at increasing trend because as and when marketing activities will be undertaken then more staff is required to be appointed. This is the reason of increase in salary expenses for marketing budget of Coca Cola. It can be analysed that, in first 3 or 3 months, marketing expenses as compared to sales revenue will be at higher side and in later months marketing expenses will reduce. From the budgeted marketing expenses it can be observed that, sales revenue will get increased and marketing activities or expenses will be reduced. 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